Probably the best straplines in the world...

Quirky lists & reviews are good. The quirkier the better. This one's about dissecting the all-time top 115 straplines.


Apparently, they should:

1. Be five words in length
2. Not mention the brand name
3. Be declarative
4. Be grammatically complete
5. Be otherwise standard
6. Contain alliteration, metaphor, or rhyme.